Newbigin on Contextualization

"The Gospel is addressed to human beings, to their minds and hearts and consciences, and calls for response. Human beings only exist as members of communities which share a common language, customs, ways of ordering economic and social life, ways of understanding and coping with their world. If the gospel is to be understood, if it is to be received as something which communicates truth about the real human situation, if it is as we say, to "make sense" it has to be communicated in the language of those to whom it is addressed and has to be clothed in symbols which are meaningful to them."

-Lesslie Newbigin, The Gospel in a Pluralist Society, 141.